“Julie Dana, of East Aurora, N.Y., says that her accessorizing business has doubled in the last five years”

“….Julie Dana, owner of the Home Stylist and a local interior “redesigner” who uses homeowners’ own furniture and accessories to update decor. Dana, an accredited staging professional (a trademark of StagedHomes.com), is also trained to help homeowners spiff up a house so it sells for the most amount of money, in the least amount of time.”

“It’s really not about decorating; it’s about marketing. It’s not about personal style choices; it’s about what sells the house,” Dana said.”

“Dana even recommends that the closets be no more than half full. Half empty closets translate to plenty of storage space to prospective buyers.

“Julie Dana, owner of The Home Stylist in East Aurora, recently returned from Erie, PA., where she attended the annual international conference of One Day Decorators.

While attending the conference, Dana won an award for the most creative media preparation. She also had several entries in the interior redesign contents, including fireplace mantel, dining room and family room makeover categories”

“Julie Dana of The Home Stylist is East Aurora was selected as featured professional of the month of June for the Interior Redesign Directory. ”

“She was selected from over 200 professionals listed in the directory”